Money. Pure and simple. And LOTS of it.
Deezer will be paying a hefty price for the privilege of being associated with Manchester United and their worldwide fanbase. Like you, I'd never heard of Deezer before. Tapping into the United brand will change that. It's a business and marketing beast and was, this year named the most valuable football team in the world. Evidently worth £2.86 billion - up 11% on last year which saw them move past Barcelona and Real Madrid. And that's without Champions League which they are in next year - so mainly down to brand and marketing acumen.
Fans wise, this was a survey done in 2012. Things have changed (grown) dramatically since then when United only had 659 million followers
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Deezer will be paying a hefty price for the privilege of being associated with Manchester United and their worldwide fanbase. Like you, I'd never heard of Deezer before. Tapping into the United brand will change that. It's a business and marketing beast and was, this year named the most valuable football team in the world. Evidently worth £2.86 billion - up 11% on last year which saw them move past Barcelona and Real Madrid. And that's without Champions League which they are in next year - so mainly down to brand and marketing acumen.
Fans wise, this was a survey done in 2012. Things have changed (grown) dramatically since then when United only had 659 million followers
...Quote:New international survey finds 19-times English champions have 659 million followers
The largest global football follower survey ever conducted has today named Manchester United the world’s most popular club, with 659 million followers worldwide.
The survey was carried out by leading market research agency, Kantar, and gathered 54,000 respondents from 39 countries. The club that Forbes recently named the most valuable in world sport was identified as the favourite team of 659 million followers around the world. Kantar found that football remains the world’s most popular sport, with 1.6 billion followers globally, reinforcing the results of a recent FIFA survey which produced a similar figure.
Richard Arnold, the club's Commercial Director, commented on the long-term strategy that has made Manchester United the number one club in the world’s number one sport:
"Manchester United has built on a tradition of iconic players, iconic teams and iconic achievements – Beckham, Busby, Benfica ’68. Now our games are broadcast to 1.15 billion households globally, to an audience of over four billion a year.[
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Croft 2005, Cadwell 2006, Cadwell 2007